And I think Etsy is very well positioned to be one of those other places, and I think that's a huge opportunity" And then, there's going to be room for a few other people that do something really different. If you're going to buy something that comes with a barcode, you're going to buy it from most likely Amazon, and maybe there will be 1 or 2 other people who survive and are able to compete somehow in that category. I think there's going to be very, very few places to buy things online. "So when I look forward 10 years from now, I think it's really unlikely that there's going to be 2 million places to buy things online. The rise of these platforms is based on the assumption of decentralized e-commerce where in the future people will buy from a plethora of brands that will be powered by these type of solutions.
The pandemic also benefited e-commerce platforms that are trying to democratize the industry by offering best in class tools and services to online retailers and entrepreneurs. Companies like Shopify($SHOP) or Wix($WIX) more than tripled from the March lows, given that a new influx of merchants started using these types of solutions(Shopify +64% merchants yoy).
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